Citi Volunteers share expertise and mentor microentrepreneurs

Citi employees marked their 8th Global Community Day with Bayan Academy, engaging in skills-based volunteerism at the Citi Microenterprise Development Center.


Citi volunteers in the Philippines showcased the bayanihan spirit anew as they celebrated Global Community Day (GCD) along with colleagues from 95 countries.  Now on its 8th year, GCD is an annual opportunity for Citi employees, along with their families and friends, to come together as a global volunteer team. Tens of thousands of Citi employees participate each year, showcasing the company’s commitment to supporting and improving communities.


This year, over 65,000 Citi volunteers across the world served more than 14,200 meals to the hungry, built 240 houses, and revitalized more than 200 parks, beaches and green spaces.   As many as 6,000 Citi employees also provided skills-based advice to various communities through mentorships, coaching, and training workshops.


Citi Country Counsel Pia Lacson leads Citi lawyers during the legal clinic held at the Citi Microenterprise Development Center


In the Philippines, Citi teamed up with several non-profit partners including Bayan Academy, and together created opportunities for mentoring of high potential microentrepreneurs at the Citi Microenterprise Development Center Program (CMDC).  The CMDC is a Citi Foundation-funded program that trains high potential microfinance clients to scale their businesses through entrepreneurship training and personalized business coaching.


Over four weekends in June, a total of 26 Citi volunteers served as teachers and facilitators in the CMDC’s Small Business Advisory and Coaching Sessions Program, providing skills-based volunteerism to 41 high potential microentrepreneurs in areas covering microenterprise law, marketing, finance, human resources and operations.


Citi Country Officer for the Philippines Batara Sianturi said, “Global Community Day is a Citi tradition that highlights our deep commitment to the community.  By working with Bayan Academy, we were able to continue this practice by contributing our skills as bankers towards promoting the development of Philippine microenterprise.  I am very proud that our employees were able to make an impact on the lives of Filipino microentrepreneurs, proving that Citi Microenterprise Development Center and our partnership with Bayan Academy truly transcends checkbook philanthropy. ”


On June 1, Citi Country Counsel Pia Lacson opened Global Community Day by leading a group of Citi lawyers in discussing with CMDC participants business registration, labor issues, lease agreements, trademarks, and applicable microenterprise laws.   This legal clinic was followed by a similar session on June 8 with Citi Business Training Manager Carrie Megino guiding volunteers and beneficiaries in a session on marketing strategies and customer service.   On June 15, Citi Systems Control Group Head Cel Tungol led Citi employees in offering sessions on human resources and operations.  The month-long GCD celebration was capped off on June 22, with Citi Treasury Vice President Noel Balao leading Citi volunteers in teaching the basics of finance and accounting.


The sessions were a success as the microentrepreneurs attested to the knowledge and impact of Citi volunteers. “The sessions are very informative.  The volunteers were very accommodating and we learned so much.” shared Milagros Hiyas, a participant in the session covering marketing principles.  Ismael Adiaton, a microentrepreneur who attended the legal clinic said that he always looks forward to learning from Citi volunteers. “Citi volunteers make us aware of certain issues that are applicable to us, and they also give good advice on the problems we face.  I appreciate that they also offered to make themselves available after this session.”


Citi Business Training Manager Carrie Megino offers Marketing and Customer Service advice with Roger Calfoforo

Volunteerism is a central part of the Citi employee experience, with Citi volunteers regularly engaging in community service year-round in order to meet the needs of local community such as literacy and education, housing, environmental stewardship, health and human services, and disaster relief.  For 2013 Global Community Day, Citi focused on offering employees skills-based volunteer opportunities to harness the knowledge and talent available at one of the world’s leading financial institutions.


Citi Philippines was highlighted along with four other markets for the skills-based volunteering conducted with Bayan Academy.

Leave a Reply

Your email address will not be published. Required fields are marked *