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Laarni S. Baluyot - 2009

Cars N' Burgers is a simple case on sales data mining, one of the marketing research tools often used to observe customer behavior. In this case study, Sarah Cruz would like to know how to serve their customers better. In the process, her store supervisors on different shifts were able to observe their customers ...

Michael Benedict A. Lopez - 2010

Under the leadership of Tommanny Tan, FERN Inc. was able to carve its own niche in the Vitamin C market because of its strong network marketing and membership backbone. The case recalls how FERN C made its way to the top and how it has become a force to reckon with in the pharmaceutical industry. It focuses on how th...

Kenneth S. So - 2008

Kenneth So, owner of Granville SupplyChain Management wants to study the potential of North Luzon, mainly zeroing in on the three provinces of Pangasinan, La Union and Benguet. The case includes relevant data on each area that are made available to him so that he can decide whether to pursue the possibility of servin...

Laarni S. Baluyot - 2009

Healthy Noodles Corp. is a simple case on deriving and translating quantitative and qualitative data into useful information in order to come up with sound business decisions. In this case study, Samantha Gonzales needs to determine whether their new product, rice porridge will be a hit among the elderly population. ...

Eduardo A. Morato, Jr. - 2010

Joyce Hamburgers is a simple case study demonstrating the use of standard costing in managing costs and profits. This case is mainly used to determine whether the business venture is viable or not. Questions are given at the end of the case that require the reader to compute for expected income; standard costs; actua...

Laarni S. Baluyot - 2009

The case tells us about Chef Gilbert Pangilinan's entrepreneurial journey while taking the Master in Entrepreneurship Program and one of his realizations - that it is all about customers. He recalled the times when he had to take specific measures in order to get Kai Restaurant back on track. Foremost of the prob...

Michael Benedict A. Lopez - 2010

Lak Pue Drug Inc. (A) is a classic case that demonstrates how an External Environmental analysis (EA) should be done. When Prof. Andy Ferreria took over the company's management, he brought with him his expertise on the process of doing a good EA and immersed himself in the ins and outs of the gamefowl/ cockfight...

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