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Master in Corporate Entrepreneurship (MCE) for Pepsi

Bayan Academy, in partnership with the Ateneo Graduate School of Business (AGSB), has developed the Master in Business Administration degree in Corporate Entrepreneurship (MCE).
The MCE is a 72-day course (spread across twernty four months) covering the most important facets of corporate entrepreneurship and are aimed at:

  1. cultivating the entrepreneurial spirit of innovation, value creation and quantum leaps in productivity and performance;
  2. setting the industry pace for technological revolution and improvements;
  3. sharpening the critical, systemic and creative thinking skills and enhancing intuitive abilities;
  4. creating differentiation as the cutting-edge leader in exploiting challenging opportunities and embracing change as a way of life.

In November 2012, Pepsi-Cola Products Philippines Inc (PCPPI) became the first MCE client wherein twenty of PCPPI’s top managers were chosen and given scholarships to attend the said course. The curriculum was further customized to the strategies and needs of PCPPI through internal-based case studies and actual application within the workplace.