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One of the core visions of Bayan Acadamy is to make skilled individuals who are unemployed productive members of society. To help reach this goal, the Academy developed Technopreneurship training programs that combine technical skill with entrepreneurship. Examples are hair styling, beauty care, and massage and spa services. The intention is that a trainee, now armed with both a technical vocation and business management knowledge, will become a technopreneur fully equipped to establish their own income and employment generating enterprise.
Taking it one step further, these technoprises can be the foundation of a social franchising system for related businesses. These can include development of a socialized financial investment program, or the creation of workers’ guilds to promote community-based social enterprise and employment.
JPMorgan funded the initial trainees of the Technopreneurship program. For this first run, Bayan Academy partnered with the famous Reyes chain of beauty salons who sent trainers to teach the participants the essentials of hair dressing, style and make up. Reyes hired the graduates, although they also had the option to set up their own small salons and be technopreneurs through a social franchising system developed by Bayan Academy and the Reyes group.
Bayan Academy also seeks to democratize employment by offering training in technical and vocational skills to high school graduates on such marketable fields as welding, construction work, building maintenance, security services, culinary arts, bar tending, housekeeping and the like, to help increase their chances of finding jobs.
Bayan Academy’s technical-vocational program was forged through a strategic partnership with the government’s Technical Education and Skills Development Authority (TESDA), commencing with a P5 million subsidy from TESDA in January 2008. TESDA also provided free assessment of Bayan trainees and offered language skills training for those who wished to work abroad.
Aside from TESDA, Bayan Academy forged linkages and partnership with Church-based organizations, NGOs and other Foundations that pursued social development work in depressed communities and were the sources of target beneficiaries who could avail of the technical skills and livelihood courses. It also linked up with reputable, TESDA accredited training institutions to deliver the technical-vocational (tech-voc) courses and private and public sector institutions that sponsored the education and training of beneficiaries, and were future employers of Bayan Academy graduates.
Starting with call center training, Bayan Academy ventured into welding, carpentry, masonry, and other construction-related courses in partnership with the DM Consunji construction firm. In 2009, the Bayan Academy’s major technical and livelihood course offerings expanded to include its culinary program, security services, housekeeping, bartending, food and beverage and massage therapy. That year, the Academy produced a total of 1,053 graduates of eight technical and livelihood courses with an overall employment rate of 52 per cent. Bayan Academy has been able to send welders for work abroad, particularly in the Middle East. One of its food and beverage graduates ended up as a restaurant manager in Australia.
While Bayan Academy runs the culinary arts course, partner institutions are invited to be the training arms for the other courses, using the TESDA education vouchers as payment for their services.
In partnership with TESDA, Bayan Academy developed culinary courses which have paved the way for the creation of its First Gen Culinary Arts facility. Called “Culinary for the Masses”, the facility has trained around 799 individuals in hot kitchen, cold kitchen and baking and pastry courses. Graduates are monitored on the track they follow through either employment – in country or abroad—or self-employment by establishing their own food businesses.
In September 2009, Nestle Philippines and Bayan Academy partnered for the implementation of Entrepreneurship and Technology Skills Training on Culinary Arts. It is a commercial cooking program for chosen beneficiaries in selected Metro Manila areas as part of Nestle’s Corporate Shared Value (CSV). With a donation from Nestle, Bayan Academy upgraded its culinary facility with additional equipment. Nestle also donated products for use in Bayan Academy’s culinary courses. The Nestle-Maggi Culinary Training Program accomplished five runs from May to September 2010, with 116 participants.
Aside from the culinary programs held at Bayan Academy, Nestle also sponsored Community- Based Culinary Training at BayaniJuan sa Calauan, a resettlement site for the urban poor who were relocated from the banks of Pasig River. Nestle-Maggi in Calauan trained three batches with 67 participants in 2010.
Bayan Academy has also partnered with the Ai-Hu Foundation in conducting a Mobile Culinary Skills Training Program through the Entrep-Bus, a TESDA-accredited mobile culinary school using a 40-foot container van that visits communities in Luzon to train micro-entrepreneurs and their unemployed relatives in culinary and commercial cooking.
In 2009, the Entrep-Bus program trained a total of 364 individuals in various communities and venues. Other companies such as Sun Goddess Food Corporation, DMCI, Philippine Long Distance Telephone (PLDT), Silver Swan Manufacturing, EEE Corporation, and government entities like the City of Makati, Department of Trade and Industry (DTI), Philippine Coconut Authority (PCA), and others support Bayan Academy’s culinary program.
Bayan Academy also offers culinary programs targeting the grassroots level. With its TESDA-level curriculum and trainors, Bayan Academy is experienced in equipping students with the skills needed to be employable in the food and beverage industry.
For the 16-day course, Bayan Academy charges modest tuition fees for the hot kitchen module (P9, 500), the cold kitchen module (P6,500) and the baking and pastry module (P7,500) – or a mere 10 to 20 per cent of the fees charged by regular culinary schools.
When they complete the program, the trainees take the TESDA assessment test, which would qualify them for local and overseas employment in the food industry.
Since it started commercializing the culinary program in 2010, Bayan Academy has had a total of 310 paying participants. In the past two years, the culinary graduates of the Bayan Academy have been part of the On-the-Job (OTJ) training program of the Oakwood Hotel, most of who were hired after the OJT.