In 2010, the banking giant’s Philippines office embarked on a community development together with social development organization Bayan Academy, to empower out-of-school youth in the marginalized community of BASECO. The JPMC Entrepreneurship Education Program for Community Development was implemented to provide participants with technopreneurship training on Commercial Cooking, Hairdressing and Beauty Care. The success of the pilot prompted JPMC and Bayan Academy to scale the program and expand their reach for a fourth year. From an initial 25 beneficiary families in 2010 to a target of another 500 families for 2015, selected participants come from different poverty-stricken areas in the National Capital Region and other high-need communities in Pampanga, Cavite, Palawan, Bacolod, Davao and Gen. Santos City.
“Our program partnership has touched the lives of over 544 families from 2010 to 2014,” shared Patricia Anne Javier-Gutierrez, Head of Communications, on behalf of Roberto Panlilio, Senior Country Officer, JPMorgan Chase & Co. (JPMC) Philippines, during the recent graduation of training participants held at the JPMC Building in Taguig City. “That would translate to over 2,700 direct individual beneficiaries and boasts of an increase in employment rate from 82% from the first batch of graduates to now 91% for this fourth batch of graduates,” she added, referring to the 206 NCR-based program participants.
JPMC and Bayan Academy has also sought the help of government agency Technical Education and Skills Development Authority (TESDA) for conducting JPMC-sponsored training programs.
“I’d like to congratulate JPMorgan and Bayan Academy for putting together this program that would not only empower our youth, but also encourages our fellow Filipinos who are looking for a way to achieve their dreams,” said TESDA Director General Sec. Joel Villanueva who graced the said event as a keynote speaker. “Not too long ago, a lot of people would think of technical-vocational [graduates] as second-class citizens. Before, the only key to be successful in life was to be a college graduate, but I beg to disagree. There’s a choice for all of us and there’s a career track for the tech-voc sector,” Villanueva added.
To ensure placement for graduates of the program, Bayan Academy continues to form strategic partnerships with several different companies that have included Reyes Haircutters and The Manila Catering.
“There’s something exquisitely magical that happens when people work together,” remarked Gina Lopez, Chairman of the ABS-CBN Lingkod Kapamilya Foundation, Inc. and Vice-Chair of Bayan Academy. “It goes far beyond what you’re able to achieve on the physical plane but there’s something that happens when people join their hearts together for a common cause,” she added and applauded Bayan Academy for a successful run of the training program.
In the same spirit, Mr. Celestino “Les” Reyes, founder of Filipino salon chain Reyes Haircutters, shared his three simple rules for success: Learn, Earn and Save.
A few of the graduates also shared their success stories. Eighteen-year-old Jerick Sapnay, a graduate of Hairdressing, was an unemployed high school graduate who found out about the training program through the Diocese of Novaliches. His dream of having a comfortable home for his family is what motivates him to do well in his new career.
Originally from Misamis Occidental, 23-year old Aileen Clarin came to Manila in 2010 and worked as a sales lady and factory worker before she enrolled in the Cookery course. Born to farmer parents and the youngest of 7 children, she was unable to go to college because of her family’s lack of income. “Even if I enjoyed cooking, I knew my knowledge wasn’t enough to get me a job. After passing the TESDA assessment, she was offered a kitchen assistant position at The Manila Catering where she did her on-the-job-training.
Aside from out-of-school youth, the training program was also offered to those who sought better opportunities. Manuelito Olario’s true passion is cooking, which he was able to pursue through the Program. A graduate of BS Education from Pasig Catholic College, he worked as a waiter while undergoing training and is now working at Benny’s Café in Makati City. “Because of JPMC, Bayan Academy and TESDA, I was able to enhance my skills and know-how. The training was really helpful and I’m able to use that knowledge towards pursuing my dream,” he said.
“From having no source of income, the program graduates now earn and can contribute to their family’s and the community’s economic and social development – an accomplishment in itself that the program implementers should be very proud of,” shared Javier-Gutierrez.
Program Partners (from left-Les Reyes, Dr. Morato, Jr., Ms. Gina Lopez, Ms. Pixie Gutierrez
Ms. Marietta Goco, Dr. Ned Roberto, ERDA Foundation’s Edlyn Burgonio,
LGU Pasig’s May Ann Mirabete, Rev. Fr. Ramon Maria G. Bernabe, OMI)
JPMorgan Chase Head of Communications Pixie Javier-Gutierrez challenged the graduates to be industrious as they progress in their careers
Vice Chair Gina Lopez of Bayan Academy with the graduates
JPMorgan Chase Foundation’s Beauty Care Scholars
JPMorgan Chase Foundation’s Hairdressing Scholars
JPMorgan Chase Foundation’s Cookery Scholars