Background
Pinoy Tsuper Hero awards outstanding drivers who are able to show concrete evidences of how driving was able to create a difference in the lives of their families. Their successes are also measured in terms of leadership in their own transport group and their contribution to their respective communities.
For the past three years, Pinoy Tsuper Hero’s goal in recognizing role model drivers is undoubtedly successful. The program was able to reach over 50,000 nominations in which the members of the transport sectors engaged and applied to be part of the PTH community. From the pool of nominations, the program was able to select more 400 regional finalists who underwent training and seminars locally and eventually shared their experiences and learning to their community or organization. Thus, producing PTH ambassadors like Reynaldo Samonte of Batangas (Year 1), Edwin Escamos of Iloilo (Year 2) and the recently recognized Alberto Abad of Rizal who became our benchmarks in selecting outstanding drivers not only to their profession but most importantly to their families, communities and the environment.
Aside from the ambassadors, PTH was also able to prove its viability by winning the prestigious Quill Awards and recognized as one of the best community-based programs. It means that the industry of business communicators were able to acknowledge the initiative of the team to promote the advocacies for the Filipino drivers.
To extend the reach of social viability and impact of the program, we, the implementing partner would like to propose new activities and mechanics for Pinoy Tsuper Hero- having the components of Appreciation, Recognition and Inclusion tucked to Phoenix Tsuper Club’s benefit programs’ T.R.I.P. or "Tsuper Hero Advantage, Rewards, Insurance, Privileges."