GREAT

National Digital Marketing Campaign Year 3

Start Date: August 09, 2019

End Date: March 13, 2020

Status : Complete

Bayan Academy and Facebook Philippines have been implementing the National Digital Marketing Campaign since 2017. It aims to educate entrepreneurs all over the Philippines on digital literacy and value of online marketing in growing their enterprises online. 

In 2018, the project focused on expanding and deepening the program through #SheMeansBusiness workshop for women entrepreneurs, #GoGlobal for Department of Trade and Industry (DTI) registered MSMEs and #BoostYourBusiness for DTI and Bayan Academy partners’ MSME beneficiaries. Around 3,000 entrepreneurs were trained from 23 regions in the Philippines.         

This year, Bayan will continue the implementation of the campaign expanding its reach in the countryside and other areas with high concentration of MSMEs. This is to contribute to the country’s goal of countryside development and Facebook’s goal to provide digital literacy assistance to MSMEs.

Provide National Digital Marketing training for MSMEs

Conduct impact monitoring and evaluation of previous graduates

Outputs Target Date Accomplishment Date Status
Batch 1 OWWA Office August 09, 2019 August 09, 2019 Done
Batch 2 OWWA Office August 16, 2019 August 16, 2019 Done
Batch 3 OWWA Office August 30, 2019 August 30, 2019 Done
Batch 4 OWWA Office September 06, 2019 September 06, 2019 Done
Batch 5 OWWA Office September 13, 2019 September 13, 2019 Done
Batch 6 OWWA Office September 20, 2019 September 20, 2019 Done
Batch 7 OWWA Office September 27, 2019 September 27, 2019 Done
Batch 8 OWWA Office October 04, 2019 October 04, 2019 Done
Batch 9 OWWA Office October 11, 2019 October 11, 2019 Done
Batch 10 OWWA Office October 18, 2019 October 18, 2019 Done
Batch 11 OWWA Office October 25, 2019 October 25, 2019 Done
Batch 12 OWWA Office November 08, 2019 November 08, 2019 Done
Batch 13 OWWA Office November 15, 2019 November 15, 2019 Done
Batch 14 OWWA Office November 22, 2019 November 22, 2019 Done
Batch 15 OWWA Office November 29, 2019 November 29, 2019 Done
Batch 16 OWWA Office December 06, 2019 December 06, 2019 Done
Batch 17 OWWA Office December 13, 2019 December 13, 2019 Done
Batch 18 OWWA Office December 20, 2019 December 20, 2019 Done
Batch 19 OWWA Office December 27, 2019 December 27, 2019 Done
Batch 20 OWWA Office January 03, 2020 January 03, 2020 Done
Batch 21 OWWA Office January 10, 2020 January 10, 2020 Done
Batch 22 OWWA Office January 17, 2020 January 17, 2020 Done
Batch 23 OWWA Office January 24, 2020 January 24, 2020 Done
Batch 24 OWWA Office January 31, 2020 January 31, 2020 Done
Batch 25 OWWA Office February 07, 2020 February 07, 2020 Done
Batch 26 OWWA Office February 14, 2020 February 14, 2020 Done
Batch 27 OWWA Office February 21, 2020 February 21, 2020 Done
Batch 28 OWWA Office February 28, 2020 February 28, 2020 Done
Batch 29 OWWA Office March 06, 2020 March 06, 2020 Done
Batch 30 OWWA Office March 13, 2020 March 13, 2020 Done

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