Pinoy Tsuper Hero 2015: The Search for Model Drivers in the Philippines

Posted under aew on May 29, 2015
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The modern day driver is someone that truly cares about the environment. He is the protector of the passengers. He is the formator of strong Filipino families. He serves as an inspiration to his colleagues and to the transport group in general. They have the ethics worthy to be called the Pinoy Tsuper Heroes of today deserving to be recognized and applauded.


The prime mover of Pinoy Tsuper Hero, Mr. Dennis Uy, President and CEO of Phoenix Petroleum Philippines

The Pinoy Tsuper Hero (PTH), the nationwide search for the role model Filipino driver has recognized its first grand winner at the Dolphy Theater of ABS-CBN Corporation on May 28, 2015. Pinoy Tsuper Hero is fueled by Phoenix Petroleum Philippines in cooperation with ABS-CBN Lingkod Kapamilya Foundation and Bayan Academy for Social Entrepreneurship and Human Resource Development (Bayan Academy) that aims to empower the transport group by engaging public-private partnership in providing quality information campaign and capacity building to promote drivers as defenders and not offenders. Since November 2014, PTH has been on the road gathering nomination forms from ten areas including Zamboanga City, Davao City, General Santos City, Bacolod City, Cebu City, Cavite, Batangas, Pampanga, Bulacan, Pasay City and Quezon City. The successful provincial activation was made possible by ABS-CBN Regional Network Group headed by Atty. Abigail Aquino-Querubin, the official media partner of PTH.

This project was thought of and initiated by the President and Chief Executive Officer of Phoenix Petroleum Philippines, Inc., Mr. Dennis Uy. According to Mr. Uy, it was when typhoon Pablo hit the country and was being televised that on a Christmas time, some drivers will not be able to be with their family because they need to serve and drive for the victims of the typhoon, thus, giving him the idea of creating Pinoy Tsuper Hero.

”This will be the first program to recognize and appreciate drivers who do beyond their call of duty and who can serve as role models not only to fellow drivers but also to the fellow Filipinos,” Mr. Uy said. hit the country and was being televised that on a Christmas time, some drivers will not be able to be with their family because they need to serve and drive for the victims of the typhoon, thus, giving him the idea of creating Pinoy Tsuper Hero.

Ms. Charo Santos-Concio, President and CEO of ABS-CBN, welcoming the guests, finalists, and Phoenix Petroleum Philippines.

This project also highlights the good things and inspiring stories about the drivers. Ms. Charo Santos-Concio, the President and Chief Executive Officer of ABS-CBN Corporation, confirmed in her speech that Maalaala Mo Kaya (MMK) will be choosing stories from the Pinoy Tsuper Hero Top 10 finalists.

“Dahil sa Pinoy Tsuper Hero, may mga magsisilbing inspirasyon at paalala sa ating lahat, na kahit sino ka man maging ikaw man ay isang driver ay may kakayahan kang gumawa ng kabutihan at dapat tularan,” she added.

Doing business while doing good, this was raised by Ms. Gina Lopez, chairperson of ABS-CBN Lingkod Kapamilya Foundation, as she congratulates Pinoy Tsuper Hero and Phoenix Petroleum Philippines in coming up with such brilliant project to recognize Filipino drivers. She mentioned that ‘pwede pala! and kaya pala!’ for the corporate businesses to raise money while raising consciousness. “You want to raise fund, you want to project corporate image, you do it by doing good,” she uttered.


Ms. Gina Lopez personally congratulates Phoenix Petroleum Executives on the success of PTH after she delivered her special message.

The awarding ceremony was graced and attended by prestigious guests, Chairman Francis Tolentino of the Metro Manila Development Authority (MMDA) and the Honorable Senator Grace Poe-Llamanzares who also shared their inspirational message to the Tsuper Hero.


Chairman Francis Tolentino of MMDA sharing his prepared presentation to briefly inform the PTH audience on what MMDA is currently busy about in promoting road worthiness.

Chairman Tolentino was grateful to be invited in the first program that recognizes the drivers of the country. He gave points on the importance of the transport sector in contributing for the economy of the country and the appeal to give importance to the drivers too by providing benefits.

“Sa makabagong panahon, ang ating mga tsuper ay isa sa mga sector na kailangang pagtuunan ng pansin maliban sa paglalaan ng pondo, imprastruktura dapat tutukan natin maging ang kanilang kalusugan,”, he shared.

The chairman also left a challenge to the drivers as they become the Pinoy Tsuper Heroes, he said to them, “magpatuloy sa pagseserbisyo ng may buong kagalingan at manguna sa paglikha ng mga bagay na may masaganang bunga ang ating mga driver, ang inyong kontribusyon maliit man o malaki sa paningin ng marami ay may benepisyo sa pangkalahatan.”


Pinoy Tsuper Hero finalists strike their pose after the brief encounter with Sen. Grace Poe- Llamanzares.

The PTH Team was also fortunate to have Senator Grace Poe-Llamanzares in sharing her time and relating the values acknowledged by his late father as it used to have famous movies starred by the role of a driver. Senator Poe- Llamanzares mentioned that driving also becomes his father’s basis in knowing one’s ability in making life. The drivers also became the most trusted ones in keeping life, making their family driver as her best example of being honest and confidant to them. But she reminded the drivers of its role to further the verve in the road by doing their responsibilities on their vehicles and in following traffic rules and regulations.

Ang totoong husay ay nakikikita hindi sa paggawa ng extra-ordinaryo, kung hindi sa mga bagay na karaniwan, sa mga bagay na paulit-ulit man ay ginagampanan pa rin ng buong ingat at galing. Ganyan ng ipinamalas ng 2015 Pinoy Tsuper Hero, kaya kayo ang aming mga ehemplo, dahil sa inyo, ay nagiging mas maayos ang pagpapatakbo ng trapiko at sana ay marami pang mga katulad ninyo.”, she added.

The senator also extends the help of her office to the Pinoy Tsuper Heroes in case they would like to be assisted with their grievances.

Mr. Romeo De Guzman, Chief Operating Officer of Phoenix Petroleum Philippines sends his advice to the “kings of the road”.

The culminating day also turned to be the kick-off of the Pinoy Tsuper Hero 2016 as Mr. Romeo De Guzman, the Chief Operating Officer of Phoenix Petroleum Philippines announced the expansion of the project for the upcoming year.

“This is not the end of this met, it’s just the beginning of what we have started this year. Next year we will launch a much wider horizon marami kaming pupuntahang lugar di lamang yung 10 regional places o lugar sa Pilipinas. Umaasa kami na itong mga Tsuper Hero ay magpapalaganap ng inyong mga lahi sa buong Pilipinas,” he announced.

The Road to the National Selection

The Pinoy Tsuper Hero regional winners needed to pass the Secretariat’ shortlisting process, verification and background check before facing the Regional Selection Committee. The Top 1 in the region faced the members of the National Selection on May 27, 2015 to present themselves and their transport related advocacies.

Ms. Celina Matias, AVP for Band & Marketing of Phoenix Petroleum Philippines, one of the co-chairpersons of the National Selection Committee, briefly shared the process and criteria that the finalists underwent during the finals interview and after attending a special course on social marketing for the transport group.

“For the presentation, we had several criteria, first is the relevance ad social impact of their project, doability, charisma and communication skills,” Ms. Matias shared. She also mentioned that the selection committee took into consideration on how did the 10 made it to the finals, “We also took into consideration lahat ng matrix kung bakit sila nandito – family background, safety, responsible driving, pre-inspection with the vehicles. All of these make our Pinoy Tsuper Hero today,” she added.

During the final presentation and interview, the National Selection Committee headed by Dr. Eduardo Morato, Jr., Chairman & President of Bayan Academy, pushed for the recognition of the personal qualities and the drivers’ ethics on top of their numerical scores.

The reason why I don’t want the numbers to tie our hands is because their presentation is just half of the formula. We have to recognize their performances in taking care of their families, their abilities in protecting the environment, their very personal qualities. Having put the numerical scores, let’s make the qualitative differential,” he said during the nationwide finals deliberation.

The pride of Lipa City Batangas, tricycle driver cum model father Reynaldo Samonte won the first ever Pinoy Tsuper Hero award. His runner up was Conrado Canilao, an entrepreneurial tricycle driver from Porac, Pampanga received additional 30,000 pesos on top of his regional prize of 40,000 pesos in cash.

Reynaldo received a total cash prize of 140,000 pesos, 50,000 peso-worth of fuel and lubes from Phoenix Petroleum, 1,000,000 peso- worth of family accident insurance for a year, and a brand new tricycle with complete franchise.


Winning moment. Reynaldo Samonte of Lipa City Batangas gracefully raised his trophy awarded by Mr. Dennis Uy, President and Chief Executive Officer of Phoenix Petroleum Philippines, as he was declared to be the very first Pinoy Tsuper Hero.

National Selection CommitteeABS-CBN Lingkod Kapamilya Foundationpromote drivers as defenders road gathering nomination Social Entrepreneurship
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